Assistant Manager - Channel Marketing, Star Plus

Job Summary :

This is a critical role in the marketing team that will contribute to the overall reach growth of the channel. This role will be responsible for managing on- air, PR, digital and all other media roll-out of campaigns for new launches. It will also involve overlooking the marketing and overall health of some sustenance shows.

About the team :

This team ideates & implements marketing interventions to increase brand awareness, drive sampling and improve viewership of content on our channel.

Key Responsibilities :

• Support the show marketing lead to create and execute media plan of their respective shows
• Will be responsible for positioning creatives (Promos) of their respective shows
• Will have to highlight potential opportunities and red flag issues of their respective shows basis trends
• Will collaborate with internal teams which include but is not restricted to – Digital, OAP, Graphics, Content, PR, Traffic and Presentation
• Will collaborate with external teams from the media, creative and research agencies
• Create business presentations for leadership as required
• Translate brand / show strategy into marketing plans & communication to successfully invite viewers to the channel / show
• Work closely with research team - qualitative and quantitative to build consumer learnings in Marketing initiatives
• Keep track of market trends, evolving consumers, competitors' activities to identify opportunities for the channel
• Key collaborations (Internal) : Programming team, Communication team, Consumer Insights team, Media planning team, Central teams, Social Listening, Legal team, Sales team, distribution team
• Key collaborations (External) : Media, Digital, On ground, PR, Research, Advertising agencies

Skills & Attributes for success :

Preferred Education & Experience :

About Us :

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of millions of people across geographies.

Skills Required

Social Media, Consumer Insights