Google & Facebook Ads Specialist

Job Title : Google & Facebook Ads Specialist

Location : Ahmedabad (On-site)

Job Type : Full-time

About the Role :

We are seeking an experienced Google & Facebook Ads Specialist to take full ownership of planning, strategizing, and executing paid ad campaigns. This role will be 100% responsible for driving results with a strong focus on achieving excellent ROAS for Google Ads. You will guide the creative team to produce high-quality ad content and ensure that campaigns meet business objectives.

Key Responsibilities :

• End-to-End Campaign Management : Take full ownership of planning, strategizing, and executing Google and Facebook ad campaigns to achieve high ROAS.
• Conversion Tracking : Set up and manage conversion tracking to measure campaign performance and make data-driven adjustments.
• Creative Guidance : Lead and collaborate with designers and video editors to create effective ad creatives, ensuring alignment with campaign goals.
• Analytics & Optimization : Use Google Analytics 4 to track and analyze performance, optimizing campaigns to continuously improve results.
• Automation : Implement automation tools (e.g., Zapier, Make.com) to streamline processes and improve campaign efficiency.
• Ad Copywriting : Guide the creation of compelling ad copy with a strong focus on driving conversions.
• Google Tag Manager : Utilize Google Tag Manager for seamless campaign tracking and to manage tags and triggers for precise data collection.

Key Requirements :

Skills Required

Facebook Ads, Google Ads, Google Tag Manager, conversion tracking