Sr. Manager- Marketing

Job Title : Senior Manager – Marketing

Location : Gurgaon

Experience : 5–7 years (B2B marketing, tech-driven industries preferred)

Reports To : Co-Founder & COO

About The Role

We are seeking a high-impact Senior Manager – Marketing to lead and execute integrated 360° marketing strategies across ATL, BTL, branding, digital marketing, analytics, and product-led campaigns in a B2B, technology-driven environment.

The ideal candidate will combine strategic thinking, creative storytelling, and analytical rigor with a strong understanding of technology and digital ecosystems. You will partner closely with leadership to drive brand growth, customer acquisition, and market positioning while ensuring measurable ROI.

Key Responsibilities

• Strategic Marketing Leadership
• Develop and execute an integrated 360° marketing plan aligned with business objectives.
• Lead brand positioning, messaging, and go-to-market strategies for products and solutions.
• Define annual marketing budgets, ROI metrics, and performance benchmarks in consultation with leadership.
• Branding & Communications
• Strengthen brand presence across all touchpoints, including digital, events, and partnerships.
• Drive brand storytelling, corporate communications, and thought leadership initiatives.
• Oversee content strategy for web, PR, social media, and industry events.
• Digital Marketing & Analytics
• Manage performance marketing, SEO / SEM, email automation, and social media campaigns.
• Implement data-driven marketing analytics frameworks to track and optimize performance.
• Leverage CRM, automation tools, and dashboards (HubSpot, Salesforce, Google Analytics, SEMrush) to optimize marketing spend.
• B2B Marketing & Technology Alignment
• Create sector-specific campaigns targeting enterprise customers.
• Translate complex tech products into compelling value propositions for different market segments.
• Collaborate with product, sales, and tech teams for joint GTM (Go-To-Market) execution.
• GTM Strategy & Cross-Functional Enablement
• Build and maintain sales, marketing, and customer success dashboards that enable decision-making.
• Analyze conversion metrics and identify optimization opportunities across the customer journey.
• Support GTM campaigns, product launches, and quarterly OKR planning.
• Coordinate with product, engineering, and GTM teams to deliver impactful cross-functional projects.

Key Skills & Competencies

Qualifications

Why Join Us – Perks & Benefits

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Skills Required

Salesforce, Digital Marketing, Performance Marketing, Hubspot, B2b Marketing, Analytics, Google Analytics, Sem, Seo