Associate Performance Marketing Specialist

About The Company-

At CarInfo , we are revolutionizing the way people manage their vehicle-related needs. With over 50 million downloads, our platform serves as a one-stop solution for everything from checking vehicle registration certificates (RC) to purchasing Fastags and renewing insurance.

Our mission is to provide the best user experience by understanding our customers' needs and delivering innovative solutions to simplify their car-related processes.

Job Summary

We're looking for a motivated and data-driven Associate Performance Marketing Specialist to join our growth-focused team. The ideal candidate will have hands-on experience in managing and optimizing app campaigns across various performance channels, with a strong focus on Google Ads (Adwords). You'll be instrumental in analyzing campaign performance using Google Analytics and leveraging AI tools to make strategic, data-backed decisions that drive user acquisition and maximize ROI.

Key Responsibilities

• Campaign Management : Launch and manage advanced App Campaigns and other paid channels on Google Ads, setting campaign goals, budgets, and test plans.
• Data Analysis : Act as the GA expert, performing deep analysis of user journeys and attribution models to find useful insights and create high-level performance reports.
• Optimization : Actively manage bids, targeting, and creative tests to improve metrics like Cost Per Install (CPI), Return on Ad Spend (ROAS), and customer lifetime value (LTV).
• Technology Use : Take the lead in trying out and using AI tools, automation features (like Smart Bidding), and machine learning in ad platforms to consistently achieve better results.
• Collaboration : Be the main contact for performance marketing, working closely with Product and Creative teams to share data and advice.
• Budget Oversight : Handle and manage large campaign budgets carefully, making sure spending is on track and accurate forecasts are made.

Requirements

Benefits-

Skills : analytics,campaigns,google ads,google analytics,adwords,app,performance marketing

Skills Required

Adwords, Google Ads, Google Analytics