Zorba Consulting - Senior Brand Manager - FMCG / Consumer Tech

Senior Brand Manager

Experience : 5-8 Years Post-MBA

Education : Full-Time MBA (Marketing) from Tier-1 B-School (IIM / XLRI / MDI or equivalent)

Role Overview :

We are looking for a visionary Senior Brand Manager to own the end-to-end brand strategy and P&L for a key product line.

This role is a blend of strategic planning, creative execution, and financial management, aimed at driving market share and brand equity in a highly competitive category.

Key Responsibilities :

• Brand Strategy & P&L : Develop and execute the annual and long-term brand strategy, ensuring alignment with overall business objectives and full P&L ownership for the product portfolio.
• Integrated Marketing Communication (IMC) : Lead the development and execution of all marketing campaigns (Digital, ATL, BTL), working closely with creative agencies and media partners.
• New Product Development (NPD) : Identify market gaps, lead the ideation-to-launch process for new products, and coordinate cross-functionally with R&D, Operations, and Sales teams.
• Market Research & Insights : Conduct deep-dive market, consumer, and competitive analysis to uncover actionable insights that inform positioning and marketing decisions.
• Sales Enablement : Collaborate with the sales team to develop effective trade schemes, promotional materials, and channel strategies to ensure consistent GTM Full-time MBA with a specialization in Marketing from a Tier-1 B-School.
• 5-8 years of core Brand Management experience, preferably within FMCG, Consumer Durables, or B2C internet / tech companies.
• Demonstrated success in launching new products and scaling existing brands.
• Strong analytical skills with a solid understanding of marketing ROI and business finance.
• High energy, creative thinking, and a bias for action

(ref : iimjobs.com)