Head of Digital Marketing

Location : Greater Noida

Department : Marketing & Admissions

Job Overview :

The Head of Digital Marketing will lead the institution's digital strategy with a primary focus on lead generation, brand visibility, and increasing student enrollments. The role requires expertise in managing all digital channels, including social media, SEO / SEM, website, and digital campaigns, while ensuring alignment with institutional goals.

Key Responsibilities :

• Develop and execute digital marketing strategies to generate quality leads and drive admissions.
• Manage and enhance the institution's social media presence, content, and engagement across platforms.
• Plan and monitor SEO, SEM, Google Ads, and paid campaigns to maximize ROI.
• Oversee website performance, analytics, and user experience, ensuring AEO (Answer Engine Optimization) readiness.
• Coordinate with creative and content teams for impactful digital communication and campaigns.
• Track and analyze performance metrics to optimize digital initiatives and lead conversions.
• Stay updated on digital trends in the education sector to maintain competitive edge.

Qualifications & Experience :