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Lead - Digital Growth Marketing

Lead - Digital Growth Marketing

ConfidentialAgra
30+ days ago
Job description

We are seeking a seasoned and dynamic professional to join our team as a Head - Digital Growth Marketing. In this leadership role, you will be responsible for developing and executing comprehensive digital marketing strategies, overseeing a team of digital marketers, and driving the overall online presence and performance of our brand. The ideal candidate will have a proven track record of success in digital marketing, strategic thinking, and the ability to lead and inspire a high-performing team.

Roles and Responsibilities :

1.   Strategy Development :

  • Develop and execute comprehensive digital marketing strategies aligned with business goals.
  • Stay abreast of industry trends and emerging digital marketing technologies to ensure a competitive edge.

2.   Team Leadership :

  • Lead and mentor a team of digital marketing professionals.
  • Foster a collaborative and innovative team culture.
  • 3.   Campaign Management :

  • Oversee the planning, execution, and optimization of digital marketing campaigns across various channels such as SEO, SEM, social media, email, and content marketing.
  • Ensure campaigns are aligned with brand messaging and objectives.
  • 4.   Performance Analysis :

  • Utilize analytics tools to monitor and analyze the performance of digital marketing campaigns.
  • Provide insights and recommendations for continuous improvement.
  • 5.   Budget Management :

  • Manage digital marketing budgets effectively, ensuring optimal allocation for maximum ROI.
  • Monitor spending and adjust budgets based on performance trends.
  • 6.   Cross-Functional Collaboration :

  • Collaborate with cross-functional teams, including sales, product development, and IT, to align digital marketing efforts with overall business objectives.
  • Coordinate with external agencies and partners as needed.
  • 7.   Brand Building :

  • Drive brand awareness and loyalty through effective digital marketing strategies.
  • Ensure brand consistency across all digital channels.
  • Qualifications :

  • Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
  • Minimum of 10 years of experience in digital marketing with a proven track record of success.
  • Previous experience in a leadership or managerial role.
  • Ability to think strategically and develop innovative digital marketing strategies.
  • Demonstrated ability to lead, mentor, and inspire a team of digital marketing professionals.
  • Strong analytical and data interpretation skills for performance analysis and decision-making.
  • Excellent written and verbal communication skills.
  • Ability to communicate complex digital marketing concepts in a clear and concise manner.
  • Ability to adapt to changes in the digital marketing landscape and implement best practices.
  • Skills Required

    Digital Marketing, Ppc, Paid Marketing, Social Media Marketing, Smo, Google Adwords, Seo

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