Senior Brand Strategist - Antibiotics & InjectablesZydus Group • Republic Of India, IN

Senior Brand Strategist - Antibiotics & Injectables

Zydus Group • Republic Of India, IN

11 hours ago

Job description

Dear Aspirants,

🚀 Exciting Opportunity for Pharma Marketers – Sr. Product Manager / Group Product Manager - Antibiotic and Injectables at Zydus!

We are seeking a Sr. Product Manager / Group Product Manager - Antibiotic and Injectables portfolio to spearhead the marketing strategy for our prominent Antibiotic and Injectables brands. If you bring relevant pharma strategic marketing expertise and a track record of successful brand leadership, we want to hear from you!

💡 What’s in it for you?

Lead a high-potential brand
Engage in a rapidly expanding therapeutic sector
Collaborate with a dynamic, innovation-focused team

Key Accountabilities / Responsibilities

1. Corporate Strategy and Growth Management

Prepare and recommend effective annual marketing plan and marketing budget for assigned product(s).

Design and implement marketing programs aimed at increasing market share and enhancing customer engagement and retention.

Monitor and analyze performance of assigned product(s) (Sales vs. Target).

Equip sales team with technical expertise through promotional materials, product training, and relevant clinical papers.

Prepare effectiveness reports for promotional materials to evaluate suitability and ROI.

Monitor and analyze competitors’ strategies and market surveys to identify trends and forecast products.

Serve as the first point of contact for customer queries and complaints for assigned product(s).

Conduct and participate in camps, CMEs, round table discussions, medical conferences, and fairs to enhance customer reach and engagement.

Ensure 100% hygienic sales by tracking bonus offers and institutional sales closely.

2. Public Relations

Build and strengthen relationships with key business accounts, medical professionals, and KOLs to ensure customer satisfaction and repeat business.

3. Business Innovation

Work closely with Marketing Lead to strengthen the presence of assigned product(s).

Identify innovative ways to engage and retain customers within the product range.

4. Team Development and People Management

Coach, train, and develop sales team members to enhance their skills and maintain a strong market presence.

5. Others

Perform any other tasks assigned by Management in the interest of the organization.

Job Requirements

Educational Qualifications

Graduate and Postgraduate in Marketing.

Experience (Type & Nature)

6+ years of total experience, including at least 2+ years in handling antibiotic product portfolio.

Skills & Technical Competencies

Market Trends Knowledge

Business Analysis

Behavioral Competencies

Understands the team’s role and its impact on business outcomes

Keeps the team informed

Applies high-performance standards to self and team

Acts quickly on short-term opportunities

Builds individual and team capability

Demonstrates eagerness to work in a group setting

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Brand Strategist • Republic Of India, IN

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