Growth Marketing Associate

Key Responsibilities :

• Work Directly with the Founder : Collaborate closely with the founder on strategic growth projects, campaigns, and experiments.
• Build from Scratch : Work in a true 0-to-1 setup launch new growth experiments, marketing initiatives, and acquisition channels with speed and ownership.
• Campaign Ownership : Plan, execute, and optimize multi-channel campaigns (Google Ads, Meta, YouTube, email, WhatsApp, etc.) to drive conversions and reactivation.
• Product & Content Marketing : Collaborate with cross teams to translate offerings into compelling messaging, landing pages, emailers, and drip campaigns.
• Performance Tracking : Use tools like Google Analytics, Meta Ads Manager, and CRM dashboards to monitor and report campaign performance, ROAS, CPL, and other key metrics.
• Lead Nurturing : Strategize and execute automated and manual workflows to move leads down the funnel via WhatsApp and email.
• Creative Direction : Work with the design and content teams to produce high-converting creatives, videos, and copy for campaigns.
• New Initiatives : Devise new methods and strategies to move leads down the funnel and improve conversion at each stage
• Cross-Functional Ownership : Lead and manage initiatives that span across growth, product, marketing, partnerships, and ensuring alignment and execution excellence.
• A / B Testing : Continuously experiment with creatives, audiences, copy, and landing pages to optimize performance.
• Cross-functional Collaboration : Act as a bridge between marketing, sales, product, and design teams to ensure alignment across initiatives.

Skills Required

Google Ads, Youtube, Google Analytics, Email