Head of Growth & Product Innovation

About Dreamz Hub

Dreamz Hub is one of India's fastest-growing D2C performance-marketing brands, built entirely through rapid product experimentation. From zero orders to over 30 lakh+ in just five years, we've mastered the art of discovering high-potential products, testing them through data-driven marketing, and scaling winners at lightning speed.

Now, we're looking for a Founder-Mindset Operator — someone who can think like an entrepreneur and execute like a performance marketer — to take charge of the next growth phase of Dreamz Hub.

Role Overview

As the Head of Growth & Product Innovation , you will lead product discovery, testing, and performance marketing across multiple categories.

Your mission : identify, validate, and scale viral-worthy products through data, creative storytelling, and sharp ad strategy.

You'll collaborate with our in-house editors, developers, scriptwriters, and voice-over artists, and report directly to the Founder.

What You'll Do

• Product Hunting & Validation :
• Discover trending, high-potential products from platforms such as AliExpress, TikTok, Alibaba, and competitor stores.
• Analyze margins, demand, and supplier feasibility.
• Performance Marketing :
• Plan, launch, and optimize campaigns on Meta Ads and Google Ads .
• Test ad hooks, angles, and messaging variations to identify winning creatives.
• Creative Testing & Ad Creation :
• Write and brief video scripts, ad copies, and product-story concepts aligned with Dreamz Hub's rapid-testing model.
• Analytics & Scaling :
• Track metrics like CTR, ROAS, CAC, AOV , and make real-time budget and targeting decisions.
• Scale proven products from ₹X to ₹Y monthly revenue through structured ad and funnel optimization.
• Cross-Functional Leadership :
• Work closely with design, video, and operations teams to ensure a fast and consistent product-testing cycle.

Key Deliverables

What We're Looking For

Skills Required

Competitor Analysis, Google Ads, Performance Marketing, Analytics