Digital Media Manager

Location : Bangalore

Work Mode : On-site

Workdays : 6 Days a Week

About Herbal Strategi

Herbal Strategi is a leading herbal homecare brand offering 100% natural, non-toxic, and eco-friendly solutions across repellents, cleaners, and fresheners. With strong presence on

Amazon, Flipkart, D2C, and Quick Commerce

Role Overview

We are looking for a

Media Manager – Performance Marketing

with

2–3 years of hands-on experience

in running ROI-driven campaigns. The role demands expertise in

YouTube and Google Ads, Meta Ads, GTM, GMC, Google Analytics, and Marketplace Ads (Amazon & Flipkart)

• . The ideal candidate must be analytical, detail-oriented, and passionate about brand building.

Key Responsibilities

Plan, execute, and continuously optimize

performance campaigns

across Google, Meta, Amazon, and Flipkart.

Manage and monitor

budgets

to deliver

ROAS / ROI goals

Own campaign tracking and attribution through

Google Tag Manager (GTM), GMC, and Google Analytics

Build and manage

keyword strategies, audience segments, and bid optimizations

for efficiency

Run

A / B tests

on creatives, ad copies, targeting, and landing pages to improve conversion rates.

Track

Amazon & Flipkart ad placements, keyword ranking, and TACoS

to maximize marketplace revenue

Prepare

weekly

performance reports

with actionable insights

Stay updated with new

ad tech, platform updates, and automation tools

to maintain a competitive edge.

Qualifications & Skills

2–3 years of direct experience managing

digital performance campaigns

Strong hands-on knowledge of

Google Ads, Meta Ads, GTM, GMC, Google Analytics, Amazon Ads, Flipkart Ads

Strong Excel skills for reporting & analytics

Proven track record of meeting

ROAS, ROI, and CPA targets

Strong analytical skills with attention to detail

Ability to manage multiple campaigns and budgets simultaneously

What We Offer

High-ownership role in scaling performance marketing for a fast-growing brand

Exposure to

multi-platform campaigns

(E-Commerce, D2C, Marketplaces)

Competitive salary

Collaborative and fast-paced work environment.

Please share your profile to herbal@herbalstrategi.com