Assistant Manager - Media Planning and Buying

About The Role

We're looking for an Associate Manager who can lead app performance campaigns end-to-end — from strategy to execution. The ideal candidate brings deep expertise in Meta Ads and strong operational acumen to manage large-scale campaigns, optimize for ROAS and retention, and ensure smooth coordination across teams.

You'll be the go-to person for app performance strategy, campaign execution, and operational excellence within the media team.

Key Responsibilities

• Lead Meta-focused app performance campaigns — plan, execute, and optimize across acquisition and retention funnels.
• Develop and manage media strategies and buying plans for app clients aligned with performance goals (CPI, CPA, ROAS).
• Oversee campaign setup, tracking, and daily pacing to ensure efficient delivery and performance.
• Collaborate closely with analytics, strategy, and creative teams to develop data-driven performance narratives.
• Manage pixel implementation, event tracking, and conversion optimization in coordination with tech and analytics teams.
• Monitor campaign results and present actionable insights to internal and client stakeholders.
• Maintain strong relationships with Meta and other platform partners for beta access and best practices.
• Mentor junior team members in campaign hygiene, optimization frameworks, and reporting discipline.

Requirements

Skills : app,campaigns,meta

Skills Required

Branch