ABM Demand Marketing Manager

About Fello

Fello is a profitable, hyper-growth, VC-backed B2B SaaS startup on a mission to empower businesses with data-driven intelligence. Our AI-powered marketing automation platform helps businesses optimize engagement, make smarter decisions, and stay ahead in a competitive market.

With massive growth potential and a track record of success, we're just getting started. If you're passionate about innovation and want to be part of an industry-defining team, Fello is the place to be.

About You

You're an ABM-first demand marketer who turns named-account strategy into pipeline and revenue. You orchestrate multi-channel plays across LinkedIn (sponsored, InMail, retargeting), email, content, and events, meeting each buying committee where they are. You own our ideal customer profile : you keep it current, turn it into clear segments, and craft simple, persona-specific messages and tiered experiences. You write tight, conversion-focused copy and constantly test offers, formats, CTAs, and cadences. Fluent with AI (ChatGPT, Claude) and ABM / CRM tools, you build actionable dashboards for engagement, CTR / CPL, ROI, and pipeline influence, partnering with Sales / RevOps to optimize in-flight. A proactive self-starter, you thrive in high-growth SaaS.

You Will

• ABM Strategy & Execution
• Design and lead multi-channel ABM programs to engage target accounts at every stage of the buying journey.
• Drive LinkedIn-based demand generation campaigns, including sponsored content, InMail, retargeting, and custom audience activation.
• Create account-specific campaign plays that integrate paid, email, content, and events into cohesive experiences.
• Campaign Development
• Develop short-form, high-conversion content for LinkedIn ads, landing pages, nurture programs, and outbound sequences.
• Tailor messaging and creative assets to specific personas and account tiers to increase relevance and engagement.
• Test and optimize ad formats, CTAs, and campaign structures to maximize engagement and conversion.
• ICP Expert
• Understand the ICP at a high-level and be liaison for the marketing team in building more targeted messaging throughout department
• Continuously refine the research and definitions of ICP-, ICP, and ICP+
• Segmentation & Personalization
• Develop targeted ad and email campaigns using AI, data-driven ABM audience segmentation, behavioral triggers, and dynamic content.
• Work closely with the CRM team to refine audience segmentation for more personalized and relevant messaging.
• Analytics & Reporting
• Build dashboards and reports to track ABM program success, including engagement by account, pipeline influence, and ROI.
• Monitor campaign performance by channel (CTR, CPL, pipeline impact) and optimize in real-time.
• Provide insights and recommendations to continuously improve targeting and personalization.

You Have

Preferred Requirements

Our Benefits

Skills Required

CRM Tools, audience segmentation