B2B Demand Generation Manager

Company Profile :

WORKSTORE LIMITED is a leading distributor of premium commercial and industrial solutions in India. We are the exclusive partner for globally renowned brands including Dyson Hand Dryers , Lindhaus & Fimap Cleaning Machines , RLT Lighting Products , and more. Our mission is to bring innovative, high-performance products to businesses across India through a strong dealer and distribution network.

About the Role :

As the Performance Marketing Manager – B2B at Workstore Pvt Limited, you will drive lead generation and brand growth across our key verticals : Dyson hand dryers, cleaning equipment, lighting, office supplies, and gifting solutions. You will own and execute high-performing, data-driven campaigns across Meta, Google, and LinkedIn to attract and convert quality B2B leads.

Key Responsibilities :

• Own the strategy, planning, and implementation of B2B performance marketing campaigns across Meta Ads, Google Ads, and LinkedIn Ads.
• Develop and execute data-led digital marketing strategies to drive awareness, demand generation, and qualified lead acquisition.
• Continuously analyze and optimize campaigns to improve ROI, lead quality, and conversion rates.
• Collaborate closely with the Sales and Product teams to align marketing objectives with pipeline and revenue goals.
• Manage end-to-end funnel execution — from creative briefing and ad deployment to CRM integration, retargeting, and reporting.
• Leverage marketing automation tools and CRM systems (Salesforce, HubSpot, or equivalent) for lead scoring, nurturing, and performance tracking.
• Create custom dashboards and insight reports to present campaign performance, CPL, CAC, and ROI metrics.
• Identify opportunities for scaling B2B campaigns , ABM (Account-Based Marketing), and remarketing to re-engage high-intent audiences.
• Stay updated with platform innovations and B2B ad best practices , experimenting with new formats and tools to maximize impact.

Qualifications

This role offers an exciting opportunity to shape the growth of our B2B brands and make a significant