A Position Overview
Position Title
Department
Business Associate ModelLevel / Band
401 / ManagerRole Summary :
Responsible for achieving business targets for the branch through building a sustainable and productive distribution force.Manage smooth business functioning, and successful implementation of various tactical and strategic business initiatives as other key responsibilities.Effective management of sales managers in the office leading to creation of a cohesive business unit along with other functional representatives in the branch to create a robust and successful business unit.Manage team of business associate manager and business associatesDrive distribution engagement through choreography and trainingWork on cross sell and upsell campaigns and drive distribution for maximizing salesAbility to track local competition and align monthly business activities to achieve sales objectivesDrive productivities of employees and distributionB Organizational Relationships
Reports To
Cluster HeadSupervises
Business Associates ManagersC Job Dimensions
Geographic Area Covered
(Not specified)Internal Stakeholders
Business Associates ManagersAgency Sales TrainingBranch OperationsDistribution OperationsExternal
Business Associates / Advisors / CustomersD Key Result Areas
Organization Process
Key Contributions
Strategic Business Development
Identify potential catchments areas and develop distribution in themBuild Distribution through business associatesBusiness Development
Drive recruitment of BAs through the BAMsDrive recruitment initiatives through activities and through BAsDrive Growth in Distribution through NAAFs, NLAs and New BAsDrive growth in business through Agent Activity, Case Size and Case Rate of the branches individually and the Region as a wholeTeam Management
Coach, Train and support the reporting ManagersMonitor and review their performanceLead by example in all spheres and direction settingReview and track the growth of managers to ensure that they achieve their individual budgetMaintain utmost levels of responsiveness to requirements from the Cluster Head / DOAs and National HeadEnsure Compliance
Ensure compliance to internal sales process & other compliance standardsMIS & Reporting
Maintain required trackers & reports to be submitted to various stakeholdersRisk
Participate in risk mitigation plans, contingency planning, business continuity programs by executing and reporting within defined timelines.Highlight and recommend process gaps, flaws and process changes.E Skills Required
Technical
Product / Subject matter expertiseTeam Management skillsMentoring skillsBusiness perspective & planningPerformance Management skillsInsurance industry awarenessInterviewing skillsSelf managementProblem solving skillsPeer level co-ordination and influencing skillsBehavioral
Essential
Desired
Interpersonal skillsCommunication skillsCreative thinking skillsSupervising / Leadership skillsTeamwork SkillsInfluencing skillsRelationship Building skillsDecision making skillsCompetencies
Business Acumen and Strategic Orientation
Ability to align with the organizations vision with a fair understanding of the insurance industry, regulations, financial markets and the agency business model in order to deliver profitable and sustainable business growth.Reviews and works towards productivity enhancement of the Business Associate Manager.Has an in-depth understanding of ones own and team goals and drives the team to achieve the desired targets.Demonstrates a good understanding and focuses on the profitability and viability of the branch through drive of profitable product mix.Ensures and actively monitors the involvement of the branch employees in Choreography.Develop in-depth understanding of BA model, BA compensation and Agent commission.Building and Managing Relationships
The capability to initiate, nurture, maintain and manage business relationships with various stakeholders (internal and external) to achieve the desirable outcomes.Directly conveys own thoughts on how things should be done and ensures subordinates feel comfortable to share their views.Shares relevant ideas / information / views openly and directly and assumes different roles in a team to enable team performance.Effectively communicates and cascades various business initiatives to downline in order to drive business results.Sets boundaries for subordinates within which they decide the best course of action to meet customer needs.Builds and maintains effective relationships with high performing and capable distributors for business growth.Networks across geography and channels to expand distribution.People Development
Focus on identifying, developing, recognizing high potentials and building the high performing distribution in order to help individuals and teams, maximize their potential to achieve the business goals.Gives team members opportunities to practice new skills and capabilities.Coaches based on developmental need of self, individuals and distribution.Is constantly in touch with team and distribution and effectively cascades key business highlights.Focus on development through structured choreography approach.Is able to adapt person-specific approach while dealing with various team members.Encourages recognition and rewards based on meritocracy and achievements.Drive for Results and Agility
Building an achievement orientation, with extraordinary levels of energy and efforts while being accountable for ones actions and decisions in an agile environment.Reviews performance against goals and takes effective action to achieve them.Synergizes high performance oriented systems and processes to yield the desired results with agility.Sets clear expectations with the team to deliver performance oriented goals.Takes responsibility of ones own and teams decisions and actions.Communicates consistently with the team members and motivates team members for target achievement.G Incumbent Characteristics
Essential
Desired
Qualification
GraduatePG / MBAExperience
7–10 years Sales management in Life InsuranceSkills Required
Compliance, Agency Sales, Team Management, Sales Strategy, Performance Management, Insurance Operations, Business Development