Lead Software Engineer

ConfidentialHyderabad / Secunderabad, Telangana, Mumbai, Bengaluru / Bangalore

30+ days ago

Job description

End to end Web Analytics Implementation project activation

Defining the Technical Implementation and Datalayer Architecture during tag implementation

Integrating other solutions like Consent Management (OneTrust), Observepoint, ETL tools (Alteryx) with the Google Analytics Platform

Gathering the technical requirements from the client and creating the documentation like SDR, Tech Spec, MRD

Plan and implement methods to measure experiences, including Tag Management Solutions like Tealium iQ (primarily), Adobe Launch, Adobe Analytics, Dynamic Tag Manager, Ensighten, Google Tag Manager

Understand and use multitude of tag managers and writing JavaScript code to realize client driven business requirements

Responsible for site optimization with an ability to solution design and implement the analytics strategy and technology needed to gain and stitch together insights into both online and physical location activity

Marketing Performance analysis i.e. data aggregation (leveraging marketing & click-stream APIs, data cleaning & transformation), analysis & segmentation, targeting & integration

A / B testing, MVT / Optimization framework(s) using tools like Adobe Target

Develop the strategy of enterprise level solutions as well as architecting extensible and maintainable solutions utilizing the Adobe and Google analytics platforms

Excellent understanding of digital analytics specially Clickstream Data

Ability to create data visualization dashboards specially on Workspace, Data Studio, MS Excel and Adobe Report builder

Agile method understanding

Must Have :

Analytics Platforms - Google Analytics, Adobe Analytics / Omniture SiteCatalyst, Matomo / Piwik
Tag Managers Adobe Launch / DTM, Tealium IQ, Google Tag Manager, Piwik Pro, Signal / Bright Tag
Optimization Platform Adobe Target, Google Optimize, Optimizely
1+ years in a client facing role for solutioning and / or evangelizing technology approaches
Programming Languages - JavaScript, jQuery
Markup Languages - HTML, CSS

Skills Required

a / b testing, Javascript, Data Visualization, Google Analytics, Adobe Analytics

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Lead Software Engineer • Hyderabad / Secunderabad, Telangana, Mumbai, Bengaluru / Bangalore

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