Senior Marketing Manager

Illumine - Powered by Purpose

Illumine is a leading childcare management platform that simplifies administrative and communication tasks for preschools and daycare centers. By integrating features like attendance tracking, billing, parent communication, and lesson planning into a single intuitive interface, Illumine empowers educators to focus on nurturing young minds.

Headquartered in the United States, Illumine has a growing international footprint with operations in Bengaluru (India), the UAE, Singapore, and Malaysia. With a strong commitment to innovation and a user-first approach, Illumine is transforming early education through smart technology and seamless digital experiences

Your Role in Our Story

As a Senior Marketing Manager, you’ll own content creation across formats and distribution across channels to drive growth

Key Responsibilities

Campaigns & Growth

Build and execute multi-channel marketing campaigns to generate leads and build brand authority.

Write as well as partner with the content team to amplify blogs, videos, and webinars through social, email, and paid.

Run growth experiments (landing pages, lead magnets, retargeting campaigns) and optimize content for conversions.

Events & Webinars

Own the strategy and execution of illumine webinars and demo days — from promotions to attendee engagement.

Plan & execute participation in industry expos, conferences, and workshops.

Repurpose event / webinar content into scalable assets (snippets, reels, carousels, case studies).

Analytics & Reporting

Track key marketing metrics (MQLs, webinar sign-ups, CTR, CAC).

Build monthly dashboards for leadership on campaign, community, and social media performance.

Continuously refine strategy based on data.

Key Requirements

5–8 years of experience in B2B SaaS marketing.

Strong background in campaigns, demand generation, events and content marketing

Hands-on experience with marketing automation tools (HubSpot, Mailchimp, or similar).

Analytical mindset with experience in setting up dashboards & KPIs.

Excellent project management skills — able to handle multiple campaigns / events.

A growth-driven mindset : eager to experiment, test, and scale what works.

Location : Indiranagar, Bengaluru, IN

5 Days work from office

Powered by People, Backed by Perks

Competitive salary

Learning & Certification Sponsorship

Mediclaim Benefit

Flexible working hours

Collaborative and inclusive workspace

Opportunities for Growth & Impact

Enjoy opportunities to grow and make a real impact on our brand.

Be part of a fast-growing SaaS platform that’s shaping the future of childcare across the world.

Work with a global customer base (US, UAE, Europe, Asia).

Own initiatives end-to-end — from idea to execution.

Collaborative team with strong focus on innovation and impact