Lyxel&Flamingo - Search Arbitrage Ad Role - Meta Ads

Search Arbitrage Ads Specialist

As a Search Arbitrage Ads Specialist, you will be responsible for launching, optimizing, and scaling Meta ad campaigns that drive low-cost traffic to monetized content or search-based landing pages.

The ideal candidate should be analytical, ROI-focused, and experienced with managing arbitrage campaigns at scale.

Key Plan, launch, and manage Meta Ads campaigns (Facebook & Instagram) focused on search arbitrage, click arbitrage, or content monetization.

• Optimize campaign performance across multiple metrics including CPC, CTR, CPM, RPM, ROI, and Ad Relevance Score.
• A / B test creatives, headlines, audiences, placements, and landing pages to drive better monetization performance.
• Analyze traffic flow from ad click to monetization (e.g., through AdSense, affiliate links, Taboola, Outbrain, or Revcontent).
• Set up pixel tracking, UTM parameters, and event tracking to capture campaign data and funnel performance.
• Work with content, SEO, and monetization teams to align campaign strategy with revenue outcomes.
• Monitor ad account health to ensure compliance with Meta Ads policies and avoid bans or disruptions.
• Stay up to date with Meta Ads algorithm changes and arbitrage tactics.
• Collaborate with finance and analytics teams to forecast, budget, and scale campaigns profitably.

Technical Skills & Tools Required :

Optimizely

Performance KPIs :

Nice to Have :

ref : iimjobs.com)