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Performance Marketing Specialist

Human Capital ExpressGurgaon, India

2 days ago

Job description

About the Role

We are hiring for a Performance Marketing Specialist on behalf of a fast-scaling, design-led consumer brand in the home and lifestyle space. The selected candidate will be responsible for managing and optimizing paid marketing campaigns across Meta, Google, and emerging platforms such as TikTok and Pinterest.

This is a hands-on execution role that involves campaign setup, creative deployment, performance analysis, and close coordination with the growth and creative teams.

Key Management

Set up and manage paid campaigns across Meta (Facebook, Instagram), Google (Search, Performance Max), and other digital platforms
Maintain structured, scalable account setups across prospecting and retargeting funnels
Monitor campaign performance and continuously optimize bids, budgets, and audience targeting

Ad Copy & Creative Deployment

Write concise, goal-oriented ad copy across formats and channels

Select, upload, and deploy assets including images, carousels, and videos

Ensure all creatives are aligned with brand tone and campaign objectives

Performance Tracking & Reporting

Track and analyze campaign metrics using tools such as Looker Studio and BigQuery

Summarize key insights and recommendations for internal stakeholders

Identify performance trends across audiences, placements, and formats

Platform Knowledge & Optimization

Stay updated on changes in ad platform algorithms, formats, and policies

Contribute to experimentation on new channels, campaign types, and creative formats

Candidate Profile

Must-Have Skills & Experience

3+ years of hands-on experience in performance marketing, preferably in a consumer-facing or D2C brand

Proficient in Meta Ads Manager and Google Ads (Performance Max, Search)

Strong ad copywriting skills with the ability to tailor messaging by platform and objective

Experience working with creative assets and performance-driven testing

Proficiency with reporting tools such as Looker Studio, BigQuery, or similar platforms

Clear understanding of conversion tracking, attribution, and audience segmentation

Preferred (Nice to Have)

Experience working on international campaigns (especially UK or US markets)

Familiarity with TikTok, Pinterest, or YouTube advertising

Understanding of e-commerce user journeys and landing page optimization

ref : iimjobs.com)

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Performance Marketing • Gurgaon, India