Rides & Events Specialist

Job Purpose :

The role of Resource – The Brand Rides and Events Specialist - Global Marquee Rides & Community is responsible for conceptualising brand experiential properties, working with the market team and communities to build culture, executing events and branded rides, and establishing partnerships with other brands. The incumbent will also be critical in content generation, social media management, and ride and event operations and production.

Position Overview : Location : Chennai

Position Title : Deputy Manager

Reports to : Lead - Marquee Events

Function : Global Marquee Rides & Community

What you’ll do :

Rides & Events Strategy & Management :

• Develop and implement a comprehensive global strategy for marquee rides and community events, aligning with Royal Enfield's "Pure Motorcycling" philosophy and overall brand objectives.
• Lead the conceptualization, planning, and execution of large-scale, impactful brand experiential properties, including global marquee rides and community events.
• Oversee all aspects of ride and event operations and production from brief to completion, ensuring adherence to timelines, budgets, and quality standards.
• Drive innovation in event experiences by staying up-to-date on industry trends, best practices, regulations, and venue options.
• Conduct thorough post-event evaluations and report on outcomes against objectives.

Team Leadership & Development :

collaborative environment.

execution.

Agency & Vendor Management (External Stakeholders) :

including event agencies, content agencies, social media agencies, venues, and artist managers.

Internal Stakeholder Management :

Community & Partnerships :

Content & Digital Marketing :

What you'll bring :

Experience : 5-8 years of professional Ride / event planning and execution experience. Proven success in planning and managing large-scale events. Avid motorcyclist with the ability to do

motorcycle rides. Background in brand

Qualification : Bachelor’s degree (Full Time) in Engineering, Event Management, Hospitality, Business Administration, Marketing, Journalism, Mass communication or a related field

Why work with us?

We are a global leader in middleweight motorcycles (250-750cc), operating in 65 countries. Royal Enfield’s unique approach to forging our path has led to consistent growth and profitability. Emphasizing our values and brand essence, we strive to transform into a premium experiential brand. By embracing diversity and new ideas from various industries and regions, we are expanding our team for a broader perspective on global markets.

Ready to Join Us?

Apply via our website today. Join our trailblazing team and be a part of our legacy! “So why wait? Join us and experience the freedom of embracing the road, riding with pure motorcycling passion.”