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30152741176 - Senior Meta Buyer

30152741176 - Senior Meta Buyer

Activate TalentIN
30+ days ago
Job type
  • Remote
  • Quick Apply
Job description

The Meta Buyer is responsible for managing and optimizing paid advertising campaigns on Meta platforms (Facebook / Instagram) to drive growth for DTC Shopify brands. This role involves data-driven decision-making, campaign execution, and collaboration with teams using tools like Notion, TripleWhale, and Slack. Proficiency in project management, Shopify, and social media advertising tools is essential, with a focus on delivering measurable results.

Key Responsibilities :

  • Plan, launch, and optimize Meta advertising campaigns to achieve performance goals (ROAS, CPA, CTR).
  • Utilize Shopify and TripleWhale to track and analyze campaign performance, making data-driven decisions for improvement.
  • Collaborate with creative teams to develop high-performing ad creatives and copy tailored to target audiences.
  • Use Notion for project management, including tracking tasks, creating meeting agendas, and maintaining team dashboards.
  • Monitor and adjust campaigns to align with client goals and overall marketing strategies.
  • Stay informed on the latest Meta and TikTok advertising trends, tools, and platform updates.

Requirements

Qualifications :

  • 3+ years of proven experience in managing Meta advertising campaigns, particularly for e-commerce / DTC brands.
  • Strong understanding of Shopify operations and data tracking tools like TripleWhale.
  • Familiarity with project management systems, especially Notion.
  • Ability to work collaboratively in a team-oriented environment using Slack and Google Workspace.
  • Analytical skills for interpreting performance metrics and making informed adjustments.

    • Tools & Skills

  • Google Drive / Workspace for efficient documentation and collaboration.
  • Notion for project management, dashboards, meeting agendas, and task tracking (highly preferred).
  • Meta Advertising Platforms for campaign creation, management, and optimization.
  • Slack for team communication and coordination

    • Preferred Tools & Skills

  • TripleWhale : Experience with performance data and analytics is a significant plus.
  • Shopify : Familiarity with e-commerce platform operations and performance metrics.
  • Klaviyo : Knowledge of email marketing and automation.
  • TikTok Advertising Tools : A bonus for candidates with multi-platform expertise.
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