FREED - Growth Marketing ManagerFREED • Gurugram, India
FREED - Growth Marketing Manager
FREED • Gurugram, India
6 days ago
Job descriptionSet up + refine GA4, GTM (client / server), Branch, MoEngage. Implement Meta CAPI, Google conversions, SKAN 5, server-side attribution. Build + monitor CAC / LTV cohorts, funnel drop-offs, creative matrices. Turn data into actionable decisions : scale fast, kill faster. Use AI tools for creative insights, optimization, audience intelligence. Automate reporting, bidding, and experiments using AI / ML workflows. Explore new AI use cases (predictive LTV, personalization, automated A / B tests). Run structured test frameworks (creative matrices, split tests). Rapidly validate hypotheses and measure incrementality. Move fast, stay rigorous, scale only what proves ROI-positive. 3-6 years in performance / App growth (fintech, subscription, consumer tech preferred). Proven record scaling Meta + Google with - 50L+ monthly budgets. Hands-on with GA4, GTM, Branch / AppsFlyer / Adjust, event tracking + server setups. Strong analytical brain : CAC / LTV modeling, funnel analysis, SQL basics. Experience running UGC + creator engines and data-led creative optimization. Comfortable with AI tools (ChatGPT, Pencil, AdCreative, Zapier, etc. Scrappy executor with bias for action - you create momentum, not meetings. Bonus : experience with affiliate performance, subscription funnels, or predictive modeling.
What You'll Do.
(a) Performance Marketing & UA.
- Scale Meta, Google UAC, YouTube, Display, and Affiliate channels with multi-crore budgets.
- Continuously experiment with audiences, structures, and creatives to drive down CAC.
- Run always-on creator partnerships + AI-assisted UGC / vernacular / video creative pipelines.
- Own funnel metrics : CPI, CPT, CPS, install - subscription - sale, CAC, LTV.
(b) Analytics & Attribution.
(c) AI-Powered Marketing.
(d) Experimentation & Growth.
What We're Looking For :
(ref : iimjobs.com)
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Growth Marketing Manager • Gurugram, India
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