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Apparel Design and Innovation Lead

Apparel Design and Innovation Lead

Cava AthleisureBengaluru, Republic Of India, IN
1 day ago
Job description

Role Purpose

The purpose of the role is to be responsible for conceptualizing and creating athleisure wear

for CAVA that aligns with current fashion trends, market demands, and the brand's aesthetic.

The role combines artistic skills, technical expertise, and market awareness to design unique

and appealing fashion products.

Key Responsibilities

Research and Inspiration

  • Stay updated with the latest fashion trends, styles, and cultural influences.
  • Draw inspiration from various sources, global fashion trends & events
  • Overseeing the research and development of new styles for organizations in the

past experiences

  • Conducting market research to identify new trends, fabrics and seek design
  • inspiration

    Concept Development

  • Produce visually appealing and innovative fashion products in line with Cava’s
  • aesthetic and brand promise

  • Create design concepts and sketches for CAVA athleisure considering factors like
  • colour, fabric, texture, and silhouette

  • Develop mood boards and presentations to communicate design ideas
  • Create tech packs for styles and have a good understanding of market viability
  • and commercial scalability

    Production & Design Process

  • Choose appropriate fabrics, trims, and materials for each design, considering
  • factors such as comfort, durability, and cost

  • Develop patterns for garments and accessories, ensuring proper fit and
  • functionality.

  • Collaborate with pattern makers and sample developers to bring designs to life.
  • Oversee the creation of prototypes and samples, making necessary adjustments
  • to achieve the desired design and fit. Work closely with seamstresses, tailors,

    and manufacturers

  • Create detailed technical drawings and specifications, including measurements,
  • construction details, and sewing instructions, to guide the production process

  • Quality Control by overseeing the production process to ensure that the final
  • products meet quality standards and design specifications

  • Adaptation and Iteration : Review feedback from colleagues, clients, and
  • customers, and make necessary revisions to designs based on input and market

    demands

  • Managing the design process from conception to final styling
  • Trend Forecasting

  • Analyse market trends and consumer preferences to anticipate future fashion
  • trends and adapt designs accordingly

  • Collaborate with teams to create fashionable clothing line that aligns with CAVA
  • business strategy

    Brand Identity

  • Ensure that designs align with the CAVA’s brand aesthetic, target audience, and
  • overall image & brand promise

    Collaboration & Presentation

  • Collaborate with other designers, merchandisers, and marketing teams to
  • develop cohesive fashion collections and promotional materials

  • Showcase designs through fashion shows, presentations, and promotional
  • materials to potential buyers, clients, and the media

    Behavioral Competencies

  • Execution Excellence
  • Ideation
  • Creativity
  • Learning Agility
  • Excellent communication and presentation skills
  • Ability to work collaboratively and cross-functionally with teams
  • Qualifications & Experience

  • Bachelor's degree in Fashion Design, Knitwear Design or a related field (or equivalent work
  • experience)

  • 2 years of work experience in the fashion department of any D2C fashion brand in
  • India

  • Proficiency in design software such as Adobe Creative Suite (Illustrator, Photoshop, etc.)
  • Knowledge of garment construction, pattern making, and sewing techniques
  • Understanding of textiles, fabrics, and material properties
  • Trend forecasting and market research skills
  • Familiarity with market research and competitive analysis technique
  • Experience In menswear category is a good to have
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    Innovation Lead • Bengaluru, Republic Of India, IN

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