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Senior Performance Marketing Analyst

Senior Performance Marketing Analyst

DigiChefsguwahati, India
6 days ago
Job description

PRIMARY RESPONSIBILITIES :

  • Develop and execute paid media campaigns across multiple digital platforms such as

Google Ads, Facebook Ads, LinkedIn Ads, etc.

  • Conduct keyword research, competitor analysis, and audience targeting to optimize

    • campaign performance.

  • Monitor and analyze campaign metrics and KPIs to identify trends, insights, and

    • areas for optimization.

  • Monitor and administer web analytics dashboards, reports and key reporting tools,

    • and point out key areas of importance in accordance with client goals.

  • Generate regular reports to showcase campaign performance and provide

    • actionable recommendations.

  • Collaborate with internal teams, including content creators and designers, to ensure

    • cohesive campaign execution.

  • Stay updated on industry trends, platform updates, and best practices to drive

    • innovation and improve campaign effectiveness.

  • Conduct A / B testing and other experiments to optimize campaign elements,

    • including ad copy, landing pages, and targeting.

  • Provide strategic recommendations to clients based on data-driven insights and

    • campaign performance analysis.

  • Stay informed about industry trends, competitor activities, and emerging

    • technologies to proactively identify opportunities for growth.

    QUALIFICATIONS, SKILLS, EXPERIENCE :

  • Bachelor's degree in Marketing, Advertising, or a related field.
  • Proven experience (2-3 years) in managing paid media campaigns across various

    • platforms.

  • In-depth knowledge of digital advertising platforms such as Google Ads, Facebook

    • Ads, LinkedIn Ads, etc.

  • Strong analytical skills with the ability to interpret complex data and provide

    • actionable insights.

  • Proficient in using analytics and reporting tools to track campaign performance (e.g.,

    • Google Analytics, Data Studio, Google Sheets, etc).

  • Excellent communication skills, both written and verbal, with the ability to present

    • findings and recommendations to clients and internal stakeholders.

  • Ability to work independently and manage multiple campaigns simultaneously.
  • Detail-oriented with a strong focus on accuracy and delivering high-quality work.
  • Passion for digital marketing and eagerness to stay updated with industry trends and

    • best practices.

  • Agency background preferable
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