Corporate Communications : Corporate Communications Team

Corporate Communications : Corporate Communications Department

INTERNAL USAGE : No. ofVacancies : 1

Reports to : Head - Corporate Communications

Is a Teamleader Yes

Team Size : 2

Department : Corporate Communications

Location : Mumbai

About Corporate Communications

Corporate Communications in Axis Bank is responsible for shaping and driving External & InternalCommunications, encompassing media, employees, industry body associations, thought leadership platforms andawards & recognitions platforms.

About the Role

Join our dynamic team as Vice President - Corporate Communications, where you will shape and execute strategiccommunication initiatives that enhance our brand and support our business priorities.

This role entails developing and executing media plans, collaborating and driving agencies, managing crisiscommunications, and adhering to the regulatory and compliance requirements.

It also involves planning events such as press conferences and maintaining strong media relations, particularlywithin the BFSI sector. Overall, Corporate Communications function is crucial for shaping the public image of thebusiness through strategic media engagement programs.

Key Responsibilities

Creating and implementing media plans for various campaigns and business initiatives.

• . Collaborating and driving with agencies to deliver successful communication campaigns.
• . Liaising with internal stakeholders to provide guidance on media approaches and strategies.
• . Understanding regional media landscapes to enhance visibility across different geographies
• . Writing and editing content such as press releases, articles, and media briefing documents.
• . Managing communication during crisis incidents, drafting holding statements, and preparing advisory notesfor internal stakeholders while engaging with the media.
• . Collaborating with various departments to identify newsworthy topics and proactively drivecommunications.
• . Ensuring compliance with media and communication regulations, conducting necessary audits, andmonitoring adherence to legal and ethical standards
• . Planning events such as press conferences and media roundtables in both metro and non-metro cities.
• . Engaging with and advising Business Heads on media strategies.
• . Strong media relation with BFSI media especially - Banking media.
• . Stay updated about banking industry, monitor industry trends and regulatory announcements. This role willinvolve extensive outreach and reporting to ensure current and relevant insights.
• . Evaluate panel discussions and speakership opportunities for the spokespeople

Qualifications

Education : . Bachelor's / master's in public relations, communications or another related field.

Role Proficiencies : Brand expertise

Content / Copy writing skills

Client Servicing / Agency Management

Project planning and Management

New age media, social, digital platforms handling

Skills Required

Project Management, Media Relations, Social Media