Job Title : Email Marketing Executive
Location : Coimbatore (On-site)
Experience : 4+ Years
Job Type : Full-time
Salary : ₹4,00,000 – ₹8,00,000 per year
Job Overview
We're seeking an experienced Email Marketing Executive to join our dynamic team in Coimbatore. If you're passionate about creating high-impact email campaigns, leveraging automation, and driving audience engagement through expert content, this is the role for you!
Key Responsibilities
- Plan, design, and execute email marketing campaigns across multiple brands.
- Create personalized and engaging email content to boost conversions.
- Analyze campaign performance and optimize strategies using data-driven insights.
- Enhance automation and trigger journeys with AI tools and personalization techniques.
- Develop and implement new email templates (e.g., property roundups, agent updates, referrals).
- Maintain email marketing calendar and ensure timely delivery of campaigns.
- Ensure compliance with GDPR and other email marketing best practices.
- Provide weekly, monthly, and quarterly performance reports.
Key Deliverables
Send at least 3 emails per brand per week.Execute bi-weekly Instant Valuation Tool (IVT) emails and quarterly valuation campaigns.Implement mortgage anniversary and e-zine trigger emails.Build 3 new automated email sequences per brand to improve customer journeys.Use AI tools for content efficiency and personalization.Qualifications
Bachelor's degree in Marketing, Communications, or related field.Minimum 3+ years in email marketing or digital communications.Expertise in email platforms, automation tools, and performance tracking.Strong copywriting, A / B testing, and segmentation skills.Familiarity with GDPR compliance and deliverability best practices.Fluent in English with strong communication skillsInterested candidates can apply by sending their resume to : [HIDDEN TEXT]
Skills Required
Email Marketing, Automation Tools, Performance Tracking, Segmentation, Copywriting