Digital Marketing Manager

Job Title : Digital Marketing Manager (Global Lead Generation)

Industry : EdTech

Experience Level : 4-7 years

Position Type : Full-Time

About Us :

BS Eduworld is a leading EdTech company committed to revolutionizing the way education is delivered and consumed. We offer innovative learning solutions for students and professionals globally, making high-quality education more accessible. We are looking for a talented and driven

Digital Marketing Manager

to join our dynamic team and help drive our global lead generation efforts across key digital platforms.

Job Description :

We are seeking an experienced

Digital Marketing Manager

with a strong focus on

global lead generation

to oversee our online marketing strategy and campaigns. You will be responsible for creating and executing lead generation campaigns on LinkedIn, Meta (Facebook), and Google Ads, targeting audiences worldwide. The ideal candidate will have proven experience in executing high-impact campaigns that successfully generate leads from multiple regions and markets. You will develop, manage, and optimize digital marketing strategies that attract qualified leads and contribute to our business growth on a global scale.

Key Responsibilities :

Lead Generation Strategy (Global Focus) :

Develop and execute global lead generation strategies

across LinkedIn, Meta (Facebook), and Google Ads, focusing on key regions and markets for our EdTech products.

Identify and target specific audience segments across different geographic regions to generate

high-quality leads .

Develop and tailor strategies for various markets, understanding regional differences in behavior, interests, and cultural nuances.

Campaign Management & Optimization :

Manage end-to-end campaign execution

across global markets, from ideation to targeting, analysis, and reporting.

Continuously

optimize campaigns

through A / B testing, audience segmentation, and tracking conversion performance across diverse regions.

Set and manage paid ad budgets for global campaigns, monitor ROI, and ensure KPIs are consistently met.

Creative Collaboration :

Collaborate with the creative team

to ensure that ad creatives, copy, and landing pages are designed to resonate with regional target audiences.

Provide insights and feedback on how creative assets can be optimized to increase conversions across different global markets.

Analytics & Reporting :

Track, analyze, and report on the performance

of global campaigns, using analytics tools such as

Google Analytics ,

LinkedIn Insights ,

Meta Ads Manager , and

Google Ads .

Provide actionable insights on

CPL (Cost Per Lead) ,

CAC (Customer Acquisition Cost) , and

ROI

across multiple countries and regions.

Market Research : Stay updated

on the latest trends, best practices, and innovations in

EdTech marketing

and

global digital advertising .

Conduct competitor analysis

in various global markets and research industry-specific keywords, platforms, and audience behaviors to improve lead generation efforts.

Collaboration :

Work closely with sales and product teams

to align global marketing campaigns with business objectives and sales strategies.

Support the sales team in

nurturing leads

through the funnel and converting them into long-term customers.

Required Skills and Qualifications :

Experience : 4-7 years of proven experience in digital marketing, particularly

global lead generation

in the

EdTech industry .

Platforms Expertise : Strong experience in managing campaigns on

LinkedIn Ads ,

Meta (Facebook) Ads , and

Google Ads , targeting multiple regions globally.

Lead Generation : In-depth knowledge of global lead generation strategies through paid digital channels, with experience in

scaling lead generation

efforts across various markets.

Analytical Skills : Proficiency in using

analytics tools

(Google Analytics, LinkedIn Insights, Meta Ads Manager, Google Ads) to

track, analyze , and

optimize campaigns

for global performance.

Ad Copy and Creative : Strong understanding of

effective ad copywriting , collaborating with design teams on creative direction, and optimizing

landing pages

for conversions in various global markets.

Communication : Excellent verbal and written communication skills.

Adaptability : Ability to work in a fast-paced environment and adapt to shifting priorities, particularly in the context of

global lead generation .

Preferred Qualifications :

Experience with CRM tools

such as

HubSpot ,

Salesforce , or similar platforms.

Familiarity with

SEO

and

Content Marketing

strategies that complement paid campaigns on a global scale.

Experience working in an

agile environment

and collaborating with

cross-functional teams

across different regions.

Why Join Us?

Innovative Work Culture : Join a passionate, dynamic team in a fast-growing EdTech company.

Growth Opportunities : We believe in fostering growth, offering opportunities for professional development and career advancement.

Impactful Work : Be part of an organization that is transforming the future of education.

Competitive Compensation : Attractive salary and benefits package.

To Apply :

Please send your resume and a cover letter detailing your experience with

global lead generation

in the EdTech industry to

hr@bseduworld.com.

In your cover letter, make sure to highlight specific

global campaigns or projects

where you’ve successfully generated leads via LinkedIn, Meta, and Google Ads.