Tip Sons - Specialist - Social Media & Content

Role Overview :

The Social Media & Content Specialist will manage the brand's social media presence, create engaging content, and support digital marketing initiatives. This role requires strong creative thinking, content writing skills, and hands-on experience in social media platforms, performance tracking, and campaign execution.

Key Responsibilities (KRAs) :

Social Media Management :

• Plan, schedule, and publish content across Instagram, Facebook, LinkedIn, Twitter, YouTube, and other platforms.
• Manage the monthly content calendar and ensure timely delivery of posts and campaigns.
• Monitor social media trends, viral formats, platform updates, and competitor activities.
• Engage with the audience by responding to comments, DMs, queries, and community interactions.
• Execute result-driven social media campaigns to boost reach, engagement, and follower growth.
• Track platform KPIs including impressions, engagement, CTR, and community growth.

Content Creation & Copywriting :

Performance & Analytics :

Campaign & Collaboration Support :

Required Skillsets :

(ref : iimjobs.com)