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Social Media & Community Manager (Gaming)

Social Media & Community Manager (Gaming)

ConfidentialAhmedabad
30+ days ago
Job description

Mantras2success Consultants is seeking a passionate and strategic Social Media & Community Manager to own our client's social voice within the gaming industry . You will be responsible for growing and engaging a global audience across all studio channels (LinkedIn, X / Twitter, Instagram, Facebook, Reddit, YouTube, Discord, Steam) and game-specific handles. Your success will directly translate into deeper fan loyalty, stronger publisher and client relationships, and measurable business impact.

Key Responsibilities

  • Strategy & Planning : Build comprehensive monthly and quarterly content calendars that align with product launches, live-ops beats, and service-sales goals. Set clear KPIs and growth targets for all social channels.
  • Content Creation : Ideate, script, and publish engaging platform-native posts (short-form video, carousels, threads, memes, and dev diaries). This includes briefing designers, capturing compelling in-engine clips, and writing punchy copy that perfectly mirrors each brand's tone.
  • Community Management : Actively monitor and moderate platforms like Discord, Reddit, X, Steam forums, and comment threads . Surface valuable feedback to development and art teams, and ensure prompt follow-up with players.
  • Relationship Building : Proactively engage with fans, influencers, media, publishers, platform representatives, and B2B prospects . Arrange key beat placements and facilitate valuable creator collaborations.
  • Outreach & Growth : Run targeted follow / DM campaigns from game handles, especially on X, reaching out to studios, gamers, and ecosystem partners. Execute paid social and user-generated content (UGC) contests when strategically needed.
  • Analytics & Reporting : Track key metrics such as reach, engagement, sentiment, Customer Acquisition Cost (CAC), and conversion rates. Present actionable insights and iterate on strategies weekly based on performance.
  • Trend Scouting : Identify emerging social channels (e.g., Threads, Kick) and timely memes. Recommend first-mover experiments to capitalize on new opportunities.

Must-Have Qualifications

  • 2-3 years of experience owning social media & community for a consumer-facing entertainment, tech, or lifestyle brand (e.g., OTT / streaming, esports, comics / anime, mobile apps, consumer tech, sports / athleisure, or any other industry involving direct consumer / user interaction with products or services).
  • Deep understanding of gamer culture, platform algorithms, and indie / AA industry dynamics .
  • Excellent written English communication skills.
  • Hands-on experience with at least one social media management suite (e.g., Hootsuite, Sprout Social, or Buffer ) and Canva .
  • Familiarity with Steamworks back-end, Discord moderation tools, and paid social dashboards .
  • Bonus Points

  • Prior success launching Web3 / NFT communities or XR titles.
  • An existing influencer roster or press contacts within horror, racing, or indie game niches.
  • Basic graphic design or motion design skills, or comfort using generative AI tools for ideation.
  • KPIs You Will Own

  • Follower & engagement growth (Month-over-Month & Year-over-Year) per channel.
  • Community response time and sentiment score .
  • Lead / partner inquiries sourced via social media.
  • Campaign Click-Through Rate (CTR), cost-per-view, and conversion to wish-lists or demo sign-ups .
  • Discord Monthly Active Users (MAU) and retention rates .
  • Skills Required

    Social Media Management, community management, Relationship Building, Communication Skills, Canva, gaming software

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