A&M Effectiveness Consultant - Manager

Overview

Location Overview

Working with inspiring and experienced colleagues, you'll find that the atmosphere in our city-centre office in Kraków is informal and engaging. With drive and ingenuity, our teams deliver vital services to PepsiCo employees around the world. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference.

Responsibilities

• Lead delivery of the in-house media measurement projects (MMM) across 1-2 and support 3-4 countries in Europe
• Manage actual media and sales data collection with internal and external Media agencies and Insights teams, validate data accuracy and make necessary data transformation
• Partner with the technical team (product owner, data science and data engineering) to ensure they deliver a robust and accurate model.
• Deliver modeling results to key Business stakeholders and make sure insights and learnings are well understood and embedded into the Media planning process
• Facilitate and enable optimization of the BU media investment partnering with TCP, Marketing and Insights teams
• Contribute to improving the in-house methodology, tools and solutions. Optimize the process and ways of working
• Identify opportunity areas for future measurement optimization and pilot it in the 'blind spot' countries and media platforms / touchpoints
• Understand and manage the media measurement process including data flow and data collection between all key providers (media agency, finance, measurement and media teams) and standardized modelling outputs.
• Closely collaborate with A&M Transformation team and feed in-house learnings and research results into the
• Europe and Global Media Guidelines
• Track ROI Engine incremental value generated within the scope and reflect in best practice to enable global roll out in other sectors beyond Europe

Qualifications

The 'Internal Reporting Procedure' for making reports of violations of the law and taking follow-up action in terms of the Law on Whistleblower Protection of June 14, 2024 is available at under the Contact / Career tab.

Skills Required

Data Analytics, Regression