On-Page SEO Specialist

We are seeking a data-driven On-Page SEO Specialist to lead our content optimization and organic growth strategies. Unlike a generalist, you will focus specifically on the ‘on-the-page‘ factors that influence rankings—from semantic keyword mapping and content architecture to metadata and internal linking. You will own the strategy that transforms high-quality content into high-ranking assets for our clients.

Key Responsibilities

• Content Strategy & Optimization : Execute end-to-end on-page strategies, ensuring all content is optimized for search engines, AI engines and user intent.
• Semantic Keyword Research : Move beyond simple keyword matching to build comprehensive topical clusters and semantic maps that establish industry authority.
• Technical On-Page Execution : Manage title tags, meta descriptions, header tags (H1-H6), URL structures, various schemas and image alt-text to maximize click-through rates (CTR).
• Content Auditing : Conduct regular audits of existing pages to identify opportunities for refreshes, content gaps, and ‘low-hanging fruit‘ improvements.
• Conversion Rate Optimization (CRO) : Collaborate with design and content teams to improve page layouts, CTAs, and readability scores to drive conversions.
• Internal Linking Architecture : Design and implement strategic internal linking structures to distribute page authority effectively across client domains.
• Performance Tracking : Utilize GA4 and GSC to monitor page-level performance, bounce rates, and dwell time, adjusting strategies based on data.
• Excellent verbal and written communication & interpersonal skills.

Required Skills & Qualifications