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▷ [24 / 10 / 2025] Sales and Marketing Manager

Richful Lube AdditiveIndia

4 hours ago

Job description

ABOUT RICHFUL

Xinxiang Richful Lube Additive Co., Ltd. was founded in 1996. It is a technically integrated enterprise, operating as one of the big five lubricant additive developers and suppliers globally. Richful products are supplied globally across North America, Europe, Africa, Middle-East, Latin-American and Asia-Pacific. Richful Lube Additive Co. is listed on the Shenzhen Stock Exchange (Stock code : 300910), it is the first a-share market listed company of China lubricant additive industry.

Richful is an equal opportunities employer, we value diversity in professional backgrounds and life experience.

JOB PURPOSE

Develop commercial strategy of targeted market area / applications for plastic additives
Drive & implement the sales plan.
Maximizing profit on product and application level by driving innovation and new product development that meets market demand.

KEY ACCOUNTABILITIES

Job Specific Accountabilities

Area of responsibility

Know Your Customers

Deliver revenues according to the budget

Improve forecast accuracy

Formalize agreements with customers

Initiate co-creation projects with customers

Prepare monthly reporting scorecards (both financial as well as on customer centricity) and provide recommendations

Contribute to the development of the business strategy in additive market

Lead the implementation of commercial plan in order to achieve the strategy defined and ensure alignment with long term goals

Set up, monitor and review competition landscape

Evaluate, define and prioritise market and customer opportunities in order to increase Richful's competitive position

Oversee the innovation and product portfolio of selected applications in order to cater to the market's demand

Manage the development of differentiated products or product improvements targeting new applications based upon defined customer and market needs

Define and implement the marketing communication strategy in cooperation with Group communication and Regions to position the applications, brands and products

Communications & Working Relationships

Internal

Work closely with Richful group, and Corporate technical and innovation centre in XinXiang to optimize the product mix according to the business plan

Work closely with China and regional colleagues to formulate and implement the cross regional sales and commercial plan

External

Liaise with key players in the relevant industry value chain

Work closely with relevant industry organizations to gather information in order to develop the image of Richful Lube Additive.

QUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILLS

Minimum Qualification

University degree with preferably a post-graduate qualifications.

More than 10 years of relevant work experience in chemical & additives industry.

Minimum Experience & Knowledge & Skills

10 years of relevant work experience

Knowledge of relevant systems and processes

Knowledge of relevant policies and procedures

Knowledge of legislation and regulations

Good understanding of chemicals and additives businesses

Consulting and coaching ability

Excellent interpersonal communication and ability to negotiate

Proficiency in English, Chinese is preferable

Set direction, engage and inspire people

Strong leadership to align all functions towards complete customer focus, acting as a voice of the customer

Excellent presentation skills

Conceptual and Analytical thinking

Impact and influence

Customer orientation

Cultural sensitivity

Achievement orientation

TECHNICAL COMPETENCIES

Deep understand of chemical and additives industry

General awareness of polymer and plastics products

Strong commercial sense and market analysis

Strategic thinking and financial impact awareness

BEHAVIROAL COMPETENCIES

Leads, coaches and sharing among the team

Good communication and influence power

Ability to work under pressure

Achievement oriented

Customer focus

Willing to travel, visit China site once per quarter.

In addition to India, we also offer other work locations, such as Thailand, Japan, and South Korea.

This position is open to direct applicants only. Recruiters or staffing agencies—please refrain from contacting us or submitting candidate profiles.

This is an ongoing recruitment campaign and applications will be reviewed on a rolling basis until the position is filled.

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