Talent.com
Senior Performance Marketer

Senior Performance Marketer

PU PrimeKurnool, IN
1 day ago
Job description

We are seeking a highly skilled Senior Performance Marketing Manager with proven experience in the offshore FX / CFD trading industry to lead our paid media strategy. This role requires expertise in acquiring high-quality trader leads, optimizing FTD growth , and maximizing ROI across multiple advertising platforms. The ideal candidate will have managed large budgets, worked in fast-paced trading environments, and delivered measurable results in competitive global markets.

Key Responsibilities :

Paid Media Strategy & Execution

  • Develop and execute multi-channel paid advertising campaigns Google Ads to drive high-value FX trader acquisition.
  • Implement geo-targeted strategies focusing on priority markets.
  • Manage large-scale monthly budgets efficiently to achieve targeted CPA and ROAS.

Lead Generation & FTD Optimization

  • Optimize campaigns for high-quality lead generation and maximize First Time Deposit (FTD) rates.
  • Work closely with the Sales & BD teams to ensure lead quality aligns with deposit conversion targets.
  • Design and execute retargeting strategies to increase deposit conversion and trader lifetime value.

    • Data, Tracking & Reporting

  • Monitor and analyze campaign performance metrics : CPA, CPL, CTR, Conversion Rate, ROAS, FTD volume, and Cost per FTD.
  • Utilize analytics, tracking, and attribution tools (Google Analytics, GA4)
  • Produce weekly and monthly performance reports with actionable insights for management.

    • Team Collaboration

  • Collaborate with cross functions and global team to develop high-converting creatives and landing pages.
  • Coordinate with compliance teams to ensure ad content adheres to offshore FX advertising regulations.

    • Job Requirements :

  • Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
  • 5+ years of paid performance marketing experience, with at least 2 years in the offshore FX / CFD brokerage industry .
  • Proven track record of managing six- to seven-figure monthly ad budgets .
  • Deep expertise in paid platforms : Google Ads, Meta, TikTok, Programmatic, Native Ads.
  • Strong understanding of FX trading audiences, funnel behavior, and trader acquisition strategies.
  • Experience with affiliate and IB paid campaigns is a plus.
  • Strong analytical skills and experience with advanced tracking tools.
  • Ability to work in high-pressure, ROI-focused environments.
  • Fluency in English (additional languages relevant to target markets are a plus).
    • Create a job alert for this search

    Performance Marketer • Kurnool, IN