SEO Specialist

Job Description

A bit about us

Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you’re on our team, you’re taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we’ll give it right back. Sound pretty sweet? Then come join us!

Position summary

Trek’s Marketing Team is seeking SEO Specialists to elevate our global organic search ranking to new heights. This person will run SEO strategies in a number of international markets to increase visibility, traffic and conversions on Trekbikes.com.

Key Responsibilities :

• Lead the charge in owning and managing SEO strategies tailored to multiple international markets, ensuring alignment with local search behavior and business objectives.
• Conduct keyword research and mapping across launguages, regions and search engines with the support of translation tools.
• Work with global SEO lead & technical teams to make recommendations on hreflang tags, canonicalization and site architecture.
• Collaborate with global and local teams to optimize metadata, headers, internal linking, schema backup and content structure, liaising with marketing teams to create SEO optimized copy that resonates locally.
• Make recommendations on XML sitemaps, redirects, robot txt and structured data.
• Develop link acquisition strategies relevant to each market.
• Work with wider paid media team to align on strategy and expectations of organic search as part of the wider business KPIs and goals.
• Serve as our in-house expert in SEO, monitoring search engine algorithm updates and adjusting strategies accordingly.
• Leverage learnings across markets to elevate the brands overall global presence and success.
• Use tools such a google analytics, GSC and SEMrush to track Trek & competitor performance by market
• Stay ahead of the Game : Keep a keen eye on industry SEO trends, emerging technologies, AI and test new approaches.

Skills, Experience & attributes

We are an Equal Employment Opportunity (“EEO”) Employer.