SANDS - Marketing Communications Specialist

We're looking for a highly skilled and strategic Marketing Communications Specialist to join our team in Chennai. This role is ideal for a creative and results-driven professional with 3-7 years of experience and an MBA, who is passionate about crafting compelling brand narratives and executing impactful multi-channel communication strategies. You'll be instrumental in shaping our brand's voice and increasing market visibility and engagement.

Key Responsibilities

• Strategic Planning : Develop and implement comprehensive marketing and communication plans that align with our business objectives.
• Content Creation : Create engaging and high-quality content for a variety of channels, including press releases, blog posts, social media, website copy, newsletters, and marketing collateral.
• Digital Marketing : Manage and optimize digital marketing campaigns, including SEO, email marketing, and social media management, to drive brand awareness and lead generation.
• Brand Management : Ensure consistent brand messaging and visual identity across all communication channels, maintaining brand integrity and a strong public image.
• Media & Public Relations : Cultivate and maintain relationships with media outlets, journalists, and influencers to secure press coverage and enhance brand reputation.
• Performance Analysis : Monitor, analyze, and report on the performance of all marketing communications campaigns using key metrics (KPIs) to inform future strategy.
• Cross-Functional Collaboration : Work closely with internal teams, including sales, product, and design, as well as external agencies and vendors, to ensure a cohesive and integrated marketing approach.
• Event Management : Support the planning and execution of marketing events, webinars, and conferences.
• Market Research : Conduct market research and competitor analysis to identify new opportunities and trends.

Required Qualifications

Key Skills & Competencies

(ref : iimjobs.com)