MetaApply - Marketing Manager

Description : Role Overview :

We are seeking a highly experienced, result-driven All-Round Marketing Professional with proven expertise in the Study Abroad / Edtech sector. The ideal candidate will lead the marketing team across digital and offline channels, drive brand visibility, and deliver measurable impact on lead generation, engagement, and enrollments.

This is a strategic and hands-on role suited for someone who can think creatively, execute efficiently, and manage multiple marketing functions with precision.

Key Responsibilities :

1. Strategic Marketing & Planning :

• Develop and execute integrated marketing plans aligned with business goals for the Study Abroad vertical.
• Manage yearly and quarterly marketing budgets, ensuring maximum ROI.
• Identify growth opportunities across target markets (UK, USA, Canada, Europe, etc.).
• Monitor competitor activity and conduct ongoing market research.

2. Digital Marketing Leadership :

3. Offline Marketing & Branding :

4. Team Leadership & Coordination :

5. Reporting & Performance Management :

Key Skills & Attributes :

(ref : iimjobs.com)