Growth Manager

About the Digital Business Unit at IndusInd :

Digital Business is a newly set up Unit at IndusInd Bank which is aiming to revolutionize banking. It aims to :

• Build customer centric products with human centered design principles for retail Individual and micro, small and medium enterprise (MSME) customer segments
• Build innovative products and propositions backed with problem solving mindset to discover and solve latent needs of customers
• Build Embedded Finance (Banking as a Service) applications
• Ensure designs are highly available, highly modular, highly scalable and highly secure
• Drive digital business

Some of the applications managed by the Digital Business Unit include INDIE (bank’s mobile app for retail individual clients), Indusnet (netbanking application of the bank), IndusMerchantSolutions app, Whatsapp Banking, Chatbots, easycredit for Individuals, easycredit for Business Owners, savings, current account and fixed deposit online platforms. There are many more innovative digital products and solutions in pipeline

The unit’s objectives are three fold –

(a) Drive better customer experience and engagement

(b) Transform existing lines of businesses and

(c) Build new digital only or banking as a service led digital business models

About the Role :

As a Growth Manager for mobile app, you will be responsible to drive the adoption & engagement for the app across customer segments. An important part of the Digital Banking team, this individual will be responsible for crafting and executing the strategy around new customer acquisition, driving customer value (cross-sell, win-back and transaction intensity).

In this role, you will shape the “Digital Business” of the bank by coordinating with cross-functional teams e.g. digital marketing, tech solutions, product etc.

Job Responsibilities :

Customer Engagement :

Product Enhancement

Collaborate with the Bank’s Campaigns, Analytics and Overall Portfolio teams to drive efforts on driving conversion funnel

Key Skill Set Requirements :