Senior Media Buyer (Digital)

Sr. Media Buyer

Job Description

Experience Required :

2 to 3 years of experience as Media Buyer with an Digital Advertising Agency.

Major Roles & Responsibilities :

• Responsible for the creation of the ad account
• Responsible for the creation of the audiences
• Responsible for setting up the campaigns
• Responsible to monitor and auditing the campaigns
• Highlighting any discrepancies on the rates and expected KPIs
• Conducting analysis on a weekly basis and suggest further optimizations
• Collectively giving insights for the monthly reports to the planner
• Must conduct Pixel firing and pixel placements
• Responsible for the timely sharing proof of service to the planners
• Using Analytics tool such as Google Analytics, SimilarWeb, SEMRush for industry benchmarking
• Knowledge on Amazon Ads, Flipkart Ads and awareness of to run the ads on E-Commerce Platforms
• Assisting the Media Buyer in the day-to-day executions.
• Taking accountability for the work assigned and ensuring a smooth workflow between planning and buying team.

Skills Required :