Fidelity International - Marketing Manager - Brand & Acquisition Campaigns

Marketing Manager - Brand & Acquisition The Opportunity.

Job Type : Permanent.

Application Deadline : 25 October 2025.

Job Description :

Title Brand & Acquisition Campaigns Marketing Manager.

Department Brand and Strategic Marketing, Customer Growth & Retention Marketing Team, GPS Marketing.

Location India Gurgaon.

Reports To Brand & Acquisition Campaigns Senior Marketing Manager.

Level 5.

With a global presence across more than 25 locations around the world, Fidelity International (FIL) provides investment services and retirement expertise to everyone from central banks and financial institutions to wealth managers and private individuals.

Were proud to have been helping our clients build better financial futures for over 50 years.

About Your Team :

With FILs Global Platform Solutions (GPS) our vision is to be a leading, multinational provider of investment solutions, wealth management and retirement services, offering our customers the very best of Fidelity.

The Customer Growth and Retention Marketing Team play a crucial role in developing and deploying strategies to accelerate revenue generated from Prospects, our Investors and Members.

By attracting new prospects and retaining our customers to become their Pension and Investment Platform of choice.

Because with the right trusted partner, investing becomes more than a financial decision it's about helping our customers build the life they want and empowering them to feel engaged with their future and investments.

So, join our team and be part of delivering our exciting vision.

About Your Role :

As the Brand & Acquisitions Marketing Manager, your role is to support the development and execution of strategic marketing initiatives focused on enhancing brand visibility, consideration and driving customer acquisition.

Youll support the Brand & Acquisitions Senior Marketing Manager and the Head of Strategic and Brand Marketing, to develop and deliver all brand and advertising campaigns.

Advertising / Brand Campaigns : Supporting the planning and execution for all GPS Brand Advertising Campaigns, from the overarching annual campaign strategy development and management, to the execution across upper funnel ATL and mid-funnel campaign activity.

Youll work closely with Fidelitys media and creative agency partners, developing comprehensive campaign plans for your channels, forecasting brand and acquisition performance, driving budget efficiency and leading in-campaign reporting.

Youll collaborate with the performance marketing team to ensure integrated planning, and work with the product marketing team to ensure campaign plans support business objectives.

Youll remain up to date with the latest channel innovations, best practice creative execution and competitor campaign activity.

Key Responsibilities :

• Campaign Developmen and Executiont : Implement and optimise innovative brand and acquisition campaigns that resonate with the target audience to deliver brand and acquisition objectives.
• Ensure continuous performance optimisation, challenging the agency on underdelivery against plan.
• Campaign Management : Execute the advertising / campaign strategy across the year, including Upper Funnel ATL creative & media ownership, working closing with agency partners.
• Media Planning and Reporting : Responsible the day to day running of upper funnel ATL (TV, BVOD, CTV, Radio / Digital Audio, OOH, Cinema + Campaign Only mid-funnel channels ie OLV), and performance reporting.
• Campaign Creative Assets : Responsible for upper funnel ATL creative asset creation (via agency), sign off (compliance) and supply management (via agency / Adobe / direct).

You'll also support in the creation of always on activity to ensure integration through the marketing funnel.

Key Competencies And Experience :

You recognise when things need to be escalated, and can confidently problem solve.

You can facilitate communication and coordination with stakeholders across departments for campaign support.

Youre confident analysing media results to optimise marketing spend to drive optimal ROI.

Naturally curious, with relentless attention to detail to spot innovation opportunities and quickly address problems or performance gaps.

Feel rewarded :

For starters, well offer you a comprehensive benefits package.

Well value your wellbeing and support your development.

And well be as flexible as we can about where and when you work finding a balance that works for all of us.

Its all part of our commitment to making you feel motivated by the work you do and happy to be part of our team.

(ref : iimjobs.com)