Senior Media Buyer

Company : Grow Medico

Location : Chennai (On‑site / Hybrid)

Compensation : ₹18,000–₹30,000 per month (based on talent)

Experience : 1–3 years (exceptional freshers considered)

Employment Type : Full‑time

About the Role

We’re hiring a hands‑on Media Buyer who can plan, launch, and strategically scale Meta & Google campaigns to drive qualified consultations for healthcare brands. You’ll own both execution and strategy—turning budgets into predictable revenue while maintaining compliance and data hygiene.

Key Responsibilities

• Own the Paid Growth Strategy for assigned clinics : market sizing, offer positioning, channel mix, and experimentation roadmap.
• Plan, launch, and optimize campaigns on Meta (Lead / Conversion) and Google (Search, PMax, Display, YouTube) across multiple cities.
• Build keyword / audience strategies, write high‑converting ad copies & hooks; brief & review creatives.
• Implement accurate conversion tracking (Pixels, GTM, GA4), set up offline conversions(GCLID / FBCLID / Lead ID) and CRM routing (TeleCRM / Zoho / WhatsApp).
• Daily optimization : bids, budgets, placements, negatives, frequency, and A / B testing.
• Drive CRO on landing pages (load speed, trust signals, forms, CTA hierarchy) with web / design.
• Maintain clean SOPs & naming conventions; ship weekly reports with CPL, CPA, ROAS, bookings.
• Ensure policy & privacy compliance for healthcare verticals.
• Collaborate with CSMs & Sales to improve lead quality → appointment → show‑ups.

Must‑Have Skills