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CRM Manager
Karma Group GlobalBengaluru, Karnataka, India3 days ago
Job descriptionEnsure that customer and lead data remains accurate, updated, de-duplicated, and secure. Implement quality control measures across the CRM. Establish efficient processes for capturing leads, tracking interactions, assigning leads using LeadSquared’s automation and scoring features, and nurturing them through the sales funnel. Collaborate with sales, marketing, and support teams to align CRM campaigns, lead routing, and customer interaction strategies. Act as the go-to resource for CRM guidance. Train internal users—such as sales reps and marketers—on best practices for using LeadSquared. Offer ongoing troubleshooting and support to ensure full platform adoption. Monitor CRM KPIs like lead conversion, retention rates, email open rates, and customer lifetime value. Turn CRM data into actionable insights and reports for leadership. Develop customer journey maps and targeted campaigns (e.g., drip email, personalized content) using behavior tracking and scoring mechanisms. Ensure CRM operations comply with data privacy regulations (e.g., GDPR) and internal security best practices. Bachelor’s degree in marketing, Business, IT, or related field. 2–4+ years of experience managing CRMs or sales operations; experience with LeadSquared is a strong advantage. Proficiency in CRM platforms and workflow automation; familiarity with LeadSquared is highly preferred. Strong analytical and data-driven decision-making ability. Excellent communication, training, and cross-team collaboration skills. Detail-oriented, organized, and process-driven with the ability to manage multiple initiatives in a fast-paced environment.
Position Overview
The CRM Manager will oversee and optimize the LeadSquared CRM system to drive customer engagement, retention, and revenue growth. Acting as a bridge between sales, marketing, and support teams, this role ensures effective use of the CRM, maintains data integrity, and delivers actionable insights.
Key Responsibilities
CRM Platform Management & Optimization
- Configure, manage, and continuously improve LeadSquared’s CRM functionalities—including lead capture, nurturing, and automation workflows—to align with organizational objectives.
Data Integrity & CRM Hygiene
Lead Management & Automation
Cross-Functional Coordination
Training & Support
Reporting & Analytics
Customer Journey Strategy
Compliance & Security
Required Qualifications & Skills
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Crm Manager • Bengaluru, Karnataka, India
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