▷ [15h Left] Senior Executive - Marketing

About BharatGen :

BharatGen is a pioneering foundational AI startup based in India with a mission to build AI for India in India. We are a team of passionate engineers and researchers backed by leading organizations, working on cutting-edge technology that will redefine AI in India. We are looking for a visionary marketer to join our founding team and tell our story to the world.

About the Role :

This opportunity is to build the entire marketing function from the ground up. You will be the architect and executor of our marketing strategy. You will be responsible for building our brand, creating a new category, and driving adoption of our platform among developers and enterprises globally. This role is both strategic and deeply hands-on. You must be a tech-savvy storyteller who is passionate about the future of AI.

Key Responsibilities :

• Strategy & Leadership : Develop and execute a comprehensive marketing strategy from scratch, defining KPIs and owning the marketing budget to drive business growth.
• Product & Content Marketing : Translate our complex AI technology into compelling narratives, use cases, and benefits. Create a rich content pipeline including technical blog posts, whitepapers, tutorials, case studies, and documentation to educate and attract our target audience.
• Digital & Community Management : Build and manage our online presence across key channels. Actively engage with the developer and AI / ML community, fostering conversations and building a loyal following.
• Public Relations & Influencer Marketing : Cultivate strong relationships with industry media, analysts, and key influencers. Secure press coverage, speaking opportunities, and expert features to establish us as a thought leader.
• Demand Generation : Design and run integrated campaigns to drive awareness, generate qualified leads, and grow our user base through SEO, email marketing, and potential event sponsorships.
• Operations & Analytics : Select and manage our marketing technology stack. Oversee external agencies and freelancers as needed. Continuously measure, analyze, and report on campaign performance, using data to inform future strategies.

Who You Are :

Bonus Points :

What We Offer :

If you are a builder who wants to be at the forefront of the AI revolution, we would love to hear from you. Please apply with your resume and a portfolio or links to your work (e.g., blog posts, campaigns you've led, or your personal X / LinkedIn profile).