Senior Content Manager

This role is for one of the Weekday's clients

Min Experience : 1 years

JobType : full-time

We are seeking a Senior Content Manager who can take ownership of our content strategy and storytelling efforts across multiple digital platforms. The ideal candidate is a highly creative thinker with strong editorial judgment, excellent communication skills, and a proven ability to craft content that drives brand awareness, engagement, and conversions.

You will lead the end-to-end content lifecycle — from ideation, planning, and creation to optimization and performance tracking. The role requires a balance of strategic thinking and hands-on execution, ensuring all content aligns with business objectives, brand voice, and audience needs.

Requirements

Key Responsibilities

• Content Strategy & Planning :
• Develop and implement a comprehensive content strategy that supports overall marketing and business goals.
• Plan editorial calendars and campaign-specific content roadmaps.
• Identify new content opportunities, trends, and formats that engage target audiences.
• Content Creation & Management :
• Oversee the creation of high-quality written, visual, and multimedia content across channels including blogs, social media, website, email, and marketing campaigns.
• Write and edit compelling copy that resonates with different audience segments.
• Ensure brand consistency in tone, style, and messaging across all content touchpoints.
• SEO & Content Optimization :
• Collaborate with SEO specialists to optimize content for organic visibility and keyword relevance.
• Use analytics tools to track performance and continuously improve content effectiveness.
• Cross-Functional Collaboration :
• Work closely with marketing, design, product, and sales teams to align content with brand campaigns and initiatives.
• Manage external writers, editors, and freelancers to deliver on deadlines and maintain quality standards.
• Brand Storytelling :
• Shape and evolve the brand voice and narrative across all content.
• Develop thought leadership content such as whitepapers, case studies, and blogs that establish authority in the industry.
• Performance Measurement :
• Analyze engagement metrics and content performance reports to refine strategies.
• Present insights and recommendations to stakeholders based on data-driven analysis.

Skills & Qualifications