Job Description
KEY RESPONSIBILITIES (DETAILED)
1. Channel Strategy & Design :
- Create a differentiated GTM by channel (Institutional / Project, Wholesale, Retail, E-Commerce).
- Define distributor segmentation, geographic priorities, stocking norms, and margin structures.
- Implement route-to-market pilots (hub-and-spoke, super-stockist models) to improve reach and reduce cost-to-serve.
2. Distributor Management & Enablement :
Recruit, onboard, and develop tiered distribution partners with clear SLAs and performance-based incentives.Build distributor scorecards covering sales growth, inventory turns, OSV (order size / value), and collection metrics.Run distributor training programs on product specs, installation best practices, and sales techniques.3. Performance Management & Analytics :
Implement MIS and dashboards for territory performance, demand-sensing, and distributor KPIs.Use data to identify white spaces, SKU rationalization, and channel-specific growth levers.4. Working Capital & Collections :
Define credit policy, credit limits, and collection processes for distributors.Work with Finance to set up distributor financing mechanisms or third-party dealer financing programs.Reduce DSO and optimize inventory days across the channel ecosystem.5. Logistics & Inventory Optimization :
Drive inventory visibility across warehouses and distributor stock via TMS / WMS integration.Partner with Supply Chain to optimize lead times and minimize stock-outs for critical SKUs.6. Export Channel Management :
Define channel partners and commercial terms for export markets (Europe, Australia, Africa).Coordinate with Export Head for joint GTM, pricing, and compliance for overseas distributors and agents.8. Cross-functional Collaboration :
Align with Product, R&D, and Quality teams on channel-focused product improvements.Work closely with Sales, Marketing, and Finance to ensure integrated execution and reporting.Requirements
ESSENTIAL SKILL SETS
Channel Strategy & Distribution DesignDistributor Acquisition, Contracting & EnablementWorking Capital & Collections ManagementData-driven Sales Analytics & MISNegotiation, Contract Management & Legal AcumenExperience with ERP / CRM / TMS systems (SAP, Salesforce, Blue Yonder etc.)Leadership & Change ManagementDESIRED SOFT SKILLS
Strong leadership and stakeholder managementCommercial orientation and result biasHigh emotional intelligence and cultural adaptabilityCoaching mindset and team developmentProblem-solving and process orientationRequirements
ESSENTIAL SKILL SETS
Channel Strategy & Distribution DesignDistributor Acquisition, Contracting & EnablementWorking Capital & Collections ManagementData-driven Sales Analytics & MISNegotiation, Contract Management & Legal AcumenExperience with ERP / CRM / TMS systems (SAP, Salesforce, Blue Yonder etc.)Leadership & Change Management DESIRED SOFT SKILLSStrong leadership and stakeholder managementCommercial orientation and result biasHigh emotional intelligence and cultural adaptabilityCoaching mindset and team developmentProblem-solving and process orientation