Web Content Strategist

ALLEN Online, the digital learning platform from the legacy of ALLEN Career Institute, is looking

for a dynamic copywriter who can turn product features into engaging, conversion-driven

narratives.

You’ll write for the website, app, and various user journeys that influence discovery,

engagement, and conversion, making complex education products simple, exciting, and

relatable.

Key responsibilities :

• Website & app merchandising : Write high-conversion copy for course pages, banners,

and in-app sections.

conversion, and payment journeys.

concise, and user-friendly interface text (buttons, tooltips, pop-ups, CTAs).

vs student, and Tier 1 vs Tier 3 regions.

for web, app, video, and other channels.

messages — to guide users intuitively.

marketers to align content with business goals and brand tone.

communication for clarity and conversion.

Required skills & qualifications :

through copy.

parents.