Digital Content Strategist

We are looking for a dynamic and results-driven Social Media Content Creator to create thumbstopping content for social media. This role will play a crucial part in assisting with end-to-end coordination of growing our brand pages, content execution—ensuring timely delivery and brand alignment across all social media touchpoints. The ideal candidate will have a strong grasp of content shooting, scripting, and editing, be highly organised, and have a keen eye for content quality, performance, and collaboration opportunities.

Key Responsibilities :

• Content Creation : Ideate, script, and produce engaging social media content, including reels, videos, and posts, aligned with TIGC’s brand identity.
• Brand Storytelling : Maintain and enhance TIGC’s tone, style, and positioning across all campaigns and digital touchpoints.
• Video Production & AI Content : Manage video production from concept to execution, including leveraging AI tools for content creation.
• Campaign Execution : Work closely with marketing and creative teams to conceptualize and launch brand campaigns.
• Community & Performance : Support day-to-day social activities, engage with the audience, and track performance metrics to optimize content strategy.

Requirements :

What You’ll Gain :

About Us :

Started in 2012 with the aim to bring fast fashion to India, over the last decade, The Indian Garage Co. has become a leading brand in the men’s casual wear space. The growth, especially in the last 3 years, from a 30cr brand to a 500cr+ brand, has been at breakneck speed. At The Indian Garage Co. (TIGC), we’re redefining fast fashion for India’s youth. With a deep focus on product quality, trend-led design, and value pricing, we’re building one of India’s leading D2C fashion platforms—without any brand tax.

Location : Bangalore (on-site)