Social Media Executive

Job Title : Social Media Executive – Sotrue

Location : Sector-6, Noida

Employment Type : Full-time(On Site)

About Us

Sotrue is India's first glow-first beauty brand, reimagining glow not just as a finish, but as a feeling. We create effortless, everyday skincare–makeup hybrids designed for Indian skin tones, climates and lifestyles.

Built for the women of Bharat who want glow they can trust, we combine high-performance formulas, inclusive shades and relatable storytelling to make beauty simple, aspirational, and accessible.

With a strong presence across D2C, marketplaces, and quick commerce, we're scaling fast - on track to power Sotrue&aposs vision of ₹100 Cr ARR by 2026.

Leadership Team : Consists of well-established professionals from Bain & Co. & KPMG.

About the Role

We are looking for a Social Media Executive with a strong grasp of content creation, especially for Instagram , to drive the digital presence of Sotrue . This role will primarily focus on planning, creating, and executing engaging content that resonates with our female audience in the beauty, self-care and grooming categories.

Key Responsibilities

• Create engaging, trendy, and brand-aligned content (static posts, reels, stories, etc.) for Sotrue's Instagram page .
• Collaborate with the design and marketing team to conceptualize campaigns and execute them seamlessly.
• Stay updated on the latest Instagram trends, tools, and algorithm updates to optimize content performance.
• Work with influencers, creators, and collaborators to amplify brand presence.
• Monitor engagement, track performance metrics, and suggest improvements for better reach and engagement.
• Ensure content reflects the brand voice and resonates with the modern, young female audience .

Requirements

What We Offer

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Skills Required

Canva, Illustrator, instagram , Photoshop