Senior Associate, Marketing

Title : Senior Associate, MarketingJob Location : - Bengaluru, KarnatakaJob Description : We are seeking a strategic, results-driven Email Marketing professional to join our team. In this role, the candidate will be responsible for conducting market research, developing and executing marketing campaigns, and collaborating closely with the extended Marketing and Sales teams. Key responsibilities include project management, content creation, market trend analysis, and managing communication channels to strengthen MetricStream’s brand presence and engagement.Key Responsibilities : Set up the fundamental blocks using marketing automation tools like HubSpot & Zoho (Emails, Forms, landing pages, progressive profiling, list segmentation, reporting, campaign workflows, Lead Scoring / generation, Custom-integrations)Collaborate with extended team in launching complex email campaigns (nurture / drip campaigns) and help map the customer journey through various touchpoints using the marketing automation workflowsWork with the team on email marketing best practices to be followed for HTML coding, design and testing of email campaignsCreate process documents and presentations to share the performance of various email marketing programs and provide suggestions to increase effectiveness of the campaignReport email KPIs, including A / B testing results and email performance metrics to manage the effectiveness of emailsMake recommendations on how to improve campaign effectiveness and process efficienciesProvide continuous improvement and make necessary adjustments to deliverables, processes and models while working with reporting managerContact’s list management includes enriching, maintaining hygiene, segmenting, etc.Skills and Experience2-4 years of B2B email marketing experience in enterprise SaaSStrong understanding of end-to-end email marketing operations cycleStrong Communication skills for internal and external collaborationsExpertise in Market Research to understand industry trends and customer needsExperience in Sales and Marketing to develop and execute effective campaignsProject Management skills for coordinating and managing marketing projectsAbility to work independently and in a team environmentExperience in the tech industry and knowledge of GRC products is a plusProficiency in HubSpot, Salesforce, Zoho Campaigns, Microsoft Office, Demandbase and other widely used marketing tools.Possessing knowledge of SEO, PPC and other digital marketing channels is beneficialPreferred SkillsHands-on email campaign execution (HubSpot & Zoho)Automated lead nurturing workflows (setup, testing, optimization)ABM execution with DemandbaseA / B and multivariate testing as a structured, ongoing processQA and compliance (error-free campaigns, GDPR, CAN-SPAM and other opt-in / out laws)Detailed reporting and dashboards (HubSpot, Zoho)Proficiency in Tools : HubSpot & Zoho Campaigns (core, non-negotiable)ZoomInfo and other data sources alikeDemandbase (ABM workflows)Microsoft Clarity & Google Analytics (reporting)Basic HTML / CSS for template fixes (optional but valuable)Explicit mention of “zero-error mindset” & “ops-heavy”Why Join MetricStreamBe part of a mission-driven company redefining how the world manages cyber and enterprise GRC risk.Work on AI-first, market-leading solutions that power the risk strategies of the world’s top enterprises.Collaborate with global teams and senior leadership to shape product and marketing direction.Enjoy a high-impact, innovation-oriented culture where your insights and execution make a difference.EducationBachelor’s degree in marketing, Business, or a related field