Paid Media - Pune

Job Title : Paid Media Specialist

Location : Pune - Baner area

Experience :

1–4 years (Digital Marketing)

CTC - 5.5 to 9 LPA

About the Role :

We are seeking an experienced and data-driven Paid Media Specialist to manage and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate should have strong analytical skills, hands-on experience with campaign execution, and the ability to deliver measurable business results.

Key Responsibilities :

• Plan, execute, and optimize paid media campaigns across Google Ads, Meta (Facebook / Instagram), LinkedIn, YouTube, and other platforms.
• Develop strategies to increase brand awareness, website traffic, and lead generation.
• Perform keyword research, audience segmentation, and bidding optimization.
• Monitor daily campaign performance and ensure achievement of KPIs (CPL, ROAS, CTR, CPC).
• Create performance dashboards and deliver weekly / monthly reports.
• Collaborate with the creative team for ad copies, visuals, and landing page optimization.
• Manage budgets and allocate spending efficiently across campaigns.
• Conduct A / B testing for ad creatives, audiences, and landing pages.
• Stay updated with the latest trends, platform updates, and best practices in paid media.

Requirements :

Nice to Have :

Why Join Us :

Skills Required

Lead Generation, Google Ads, programmatic advertising , linkedin ads , Dv360, Google Analytics, Performance Marketing