Brand Executive

About the Company

www.cothas.com

JD for Executive / Sr Executive – Brand

Experience - 1 to 3 years in marketing

FMCG will be Plus

About the Role

Coordination and execution of promotional and advertising activities. Supporting the Marketing Communications / brand Managers to deliver assigned campaigns, on time within budget and in line with strategic objectives.

Responsibilities

• Printing and execution of collaterals.
• Regular feedback and consumer interactions for the campaigns being executed.
• Preparing and sharing a MIS report to manager weekly.
• Preparing and following a check list for Cross Promotional material availability.
• Work in correlation with marketing service providers such as digital & offset printers, BTL Agency Vendors etc to arrive at the best arrangements for the company.
• Negotiations to ensure best rates are shared.
• Observing market trends, latest innovations, competitor tracking.
• Documentation of competitor’s day-to-day activities (Communication / Signage / running offers / Paper ads / etc).

Qualifications

Any Graduation

Required Skills

BTL

Vendor management

Market analysis